NAPA, Calif. — Cliff Branch, a four-time Pro Bowl and three-time All-Pro receiver with the Raiders, has died, the team announced Saturday.
Branch turned 71 on Thursday.
“Cliff Branch touched the lives of generations of Raiders fans,” the team said in a release. “His loss leaves an eternal void for the Raiders Family, but his kindness and loving nature will be fondly remembered forever. Cliff’s on-field accomplishments are well documented and undeniably Hall of Fame worthy, but his friendship and smile are what the Raider Nation will always cherish.”
Raiders owner Mark Davis, who once served as Branch’s agent in negotiations with his father, the late Al Davis, was especially close with the former receiver.
“Cliff Was My Best Friend,” the team quoted Davis as saying. “I Will Miss Him Dearly.”
Branch, with his motto of “Speed Kills,” was the epitome of the Raiders’ vaunted vertical game in the 1970s and early 1980s. A fourth-round pick in 1972 out of Colorado, where he was also a track star, Branch learned at the knee of Hall of Famer Fred Biletnikoff, referring to him as “father.”
Branch led the NFL with 1,092 receiving yards and 13 touchdown receptions in 1974, and his 12 TD catches paced the league in 1976, when he averaged 24.2 yards per catch. His 99-yard catch-and-run TD at Washington in 1983 is tied for the longest in league history.
In a career that ended after the 1985 season, Branch caught 501 passes for 8,685 yards (17.3 yards per catch) and 67 TDs. He was one of only six players to play on all three Raiders Super Bowl championship teams (1976, 1980 and 1983), and had a combined 14 catches for 181 yards and three scores in those games.
Asked once how he progressed from track star to All-Pro receiver, Branch credited his daily opposition.
“I went through Willie Brown for seven years and then Mike Haynes for three years and both of those guys are in the Hall of Fame,” Branch said in 2014. “So going against the best defensive backs in practice every day made it easy for me on Sundays.”
Branch himself never was more than a semifinalist for Hall consideration despite having stats comparable to or better than the Canton-enshrined Lynn Swann.
Branch, who ran in the International Pro Track Association and competed in Tokyo in the offseason, also said he and safety George Atkinson later took up tennis as another form of offseason work after being inspired by Arthur Ashe. John Madden caught them playing in training camp and scolded them, saying they were wasting their legs on tennis, rather than football. But it was the other way around, according to Branch.
“Other players were sore after the first few days of training camp practices,” he said. “We weren’t. We were already in shape because of tennis.”
Branch lost his home in the Santa Rosa, California, firestorm of 2017, escaping with only his Super Bowl rings. Lost in the fire was a collection of Raiders memorabilia that could have furnished a museum, Mark Davis later said.
Still, Branch was amused with how different the game had become.
“There were no OTA’s like there are today,” he said. “We were basically six months on, six months off, with two months of training camp. The modern football player? We laugh. We wish we had walkthroughs and practices in shorts and practices with no pads.”