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Phoenix Rising make it 11-0-0 on $1 beer night
Clubs often try gimmicks to get supporters through the door. Some of them work, others fall flat. But USL Championship side Phoenix Rising have nailed it.
What’s the best way to essentially bribe people to come and watch your team? Simple: beer.
Phoenix Rising introduced $1 beer night. As you might have worked out, it means you can get a beer (Bud Light) for just a dollar, at every Friday night home game. And there’s happy-hour pricing on other drinks.
✔️ 11-match win streak on $1 Beer Night.
✔️ 10-match sellout streak in regular season and postseason play.
✔️ 7-match unbeaten streak at home in regular season play in 2019.
✔️4-match winning streak
Numbers are fun!
🔗: https://t.co/CPCcMOGBjy #UpRising pic.twitter.com/oZGDf9iQ7p
— Phoenix Rising FC (@PHXRisingFC) June 8, 2019
But it doesn’t stop there, oh no.
Can’t be bothered to get to the game? Don’t worry! Phoenix Rising provides a free bus and has a timetable to pick fans up from a selection of local bars in Tempe, Arizona. And guess what? They’ll take you back there after the game too!
No shock that they have been packing out their Casino Arizona Field stadium all season — and have now sold out 10 games in a row.
Just $1 Beer things.#UpRising pic.twitter.com/KDzPouwcKa
— Phoenix Rising FC (@PHXRisingFC) June 8, 2019
There’s more.
Not only have the club been winning with their beer promotion — it’s also led to fantastic results on the the pitch, backed by a partisan support.
Phoenix Rising have a perfect record of 11 consecutive victories on $1 beer night, the latest being this week’s 5-0 thrashing of Tulsa Roughnecks. They will look to make it a dozen wins when they face Austin Bold FC next month. They are currently second in the Western Conference.