Cricket South Africa will lose ODI sponsor Momentum whose contract expires in April 2021 because the financial services company is ” not satisfied with the current state of affairs at CSA regarding governance and other reputational issues.” Momentum will continue to sponsor the women’s national team until 2023.
In a statement issued on Tuesday afternoon, Momentum confirmed it will not seek to renew its sponsorship with the South African men’s national team and gave no indication of whether it will continue to back the women’s team once that deal ends. It did, however, suggest it will keep pressure on CSA to come out of administrative crisis.
“We will continue our dialogue with CSA to keep them accountable to do the right thing,” Carel Bosman, head of sponsorships at Momentum said. “We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game.”
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